Enjoy bigger, faster, easier sales by helping prospects see you heard them.
Sketch to Sell will show you how to create super- simple but persuasive drawings to accelerate and deepen your connection with prospects during and after sales conversations... so they can't wait to buy from you -- even if you think you can't draw.
Stand Out & Create Connection by Drawing Simple Sketches
Imagine being able to fast-forward your relationship with even the coldest prospects.
Imagine conducting the most memorable and enjoyable sales calls they've ever had.
Imagine closing bigger engagements with clients who feel like you're already working together.
You don't have to imagine...you can DO it, once you discover how to Sketch to Sell(TM)
Create Clarity
Tell Their Story
Close Deals Easily
Repudiandae
Yes, YOU can Sketch to $ell (TM)!
Yes, even if you think you can't draw...
...you will learn an infinitely repeatable vocabulary of simple symbols, metaphors, stories and more...which, when combined with your prospect's words and ideas, become a custom, co-created map of their needs, and how your work together will help them.
Express their
Emotions
Lead them on
Journeys
Tell their story with
Symbols
Unpack problems with
Metaphors
Plot a course with
Story charts
Help them
Compare options... and much more!
In today's world of artificial intelligence and digital and virtual everything, people crave human connection like never before. Your prospects are no exception!
Nothing feels more human than the act of drawing, and nothing demonstrates that you care and are listening like visualizing your prospect's problems, fears and dreams for them. This simple, vulnerable act makes know-like-trust go off the charts!
You don't have to be an artist. Seriously! If you can draw circles, squares and lines like a first-grader, you can Sketch to Sell (TM)
When they see their own words, ideas and problems visualized, they're instantly captivated and know you understand and care about them, not just about making a sale.
Whiteboarding with your prospect invites them to participate in and co-own the story of how you'll work together...so a sale is just the natural next step.
Make the complex simple, and the abstract tangible.
People buy what they understand. If you sell complex solutions or intangible programs like coaching or consulting, being able to visualize them with and for your prospect will give them a much clearer idea what they are buying and why they should.
A picture is indeed worth a thousand words... and could be worth tens of thousands or even hundreds of thousands of dollars in your business, as it already has for my clients and colleagues...
Check out these Success Stories:
High-ticket consultants, service providers and experts are discovering the secret weapon that creates the instant clarity and trust that gets more clients saying yes to bigger engagements.
"The picture I showed my e-commerce seller prospect made her really see I'd really heard her... and turned a $10,000 design project into a $45,000 yearlong consulting engagement!."
"We had a 6-figure deal on the table, but the CFO wasn't convinced. I did a simple diagram on my ipad to show how working together would benefit them... and it led to a $250,000 sale!"
"My coaching services are intangible, and teach "soft skills." But being able to visualize programs with clients makes them concrete and clearly valuable... without having to have multiple meetings to convince them."
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
WORKING DATES for Sketch 2 $ell
Q1 2025 cohort:
Live-led Zoom classes
6 Wednesdays starting Jan 16
1PM PT/4PM ET
PLUS
BONUS CLASS on Visualizing YOUR Program Framework
(Additional bonus classes added as needed. Everything recorded for lifetime review! Charter members will be invited to future cohorts free)
One half-day (in person in San Diego or NYC, or virtual) creating drawings specific to your situation or industry
Visualize your own proprietary programs or processes
90 days of unlimited followup laser coaching and practice
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All prices in USD
Hi, I'm your instructor & coach,
Lisa Rothstein.
I've used pictures to tell stories my whole life, from Madison Avenue ad agencies to The New Yorker Magazine as a cartoonist, and captured conferences from ATD to the LPGA as a graphic recorder and facilitator.
More importantly for you, I've taught innovators and leaders -- many of whom thought they couldn't draw a stick figure! -- how to communicate visually, inside of companies like Bayer, Merck, Rheem, Consumer Reports and at conferences like Adobe 99U.
"Cartoons are a unique, memorable, and most relatable way to tell our customers' innovation stories!"
Tad Haas
Senior Innovation Consultant
"Lisa's sketches were a highlight of our conference and will help attendees remember the takeaways for years to come. A home run!"
Bridget Dunn
Program Director
"Lisa's cartoons and visual storytelling is a highlight of our site and keeps readers on our site longer and engaging with us."
Steve Morgan
Founder and Editor-in-Chief
"One of the best workshops I’ve attended – Lisa is relatable, humble and humorous! I left with tactical skills I could use and new confidence I could draw for impactful communications. "
Jackie Maniscalco
Director, Program Pptimization & Procurement
Questions?
What if I REALLY can't draw?
The kind of drawing we will be doing is literally kindergarten level. It is not "art"...in fact, being too artistic would get in the way. Your prospects will fill in your simplest picture with their own imagination, which makes them want to buy!
How long is the class? How long do I have access?
While the live classes happens over 6-8 weeks, everything will be recorded and you will have lifetime access, so you can complete at your own pace. As thanks for being a charter pilot member, you'll also be invited for free to future live led classes!
How do I know this will work for my business?
In my experience, many prospects' issues and stories have similar themes across industries. Everyone encounters challenges around time, money, or people, for example. Nearly all high-ticket consultants help clients get from their current state to a more desirable one. Using repeatable, easy-to-draw metaphors and symbols, are all covered in the class, you can create what feels like a custom visual for virtually every situation.
However, for very industry-specific or unique instances, you can ask questions during the live classes, or opt for the additional private coaching with me where we can deep-dive into your particular circumstance and visualize it together.
Do I need an iPad or other tablet?
You don't need special gear. While we will discuss how to use ipads and drawing software, almost everything you will be learning can be done on a whiteboard, a flip chart, or even the back of a napkin!
Will I need to learn a new sales script or technique?
No! Sketch to $ell (TM) is intended to complement whatever sales process you are already comfortable with. However, you may notice an improvement in your awareness and ability to listen carefully to your prospects, which can only help your sales.
The timing's not good for me, will you do this again?
This is a unique opportunity to join a live-led pilot course. What that means is, you get access and personal attention at a special rate in return for your honest feedback and suggestions for improvement. Once we launch the self-study version, most of the course will be pre-recorded and the price will be substantially higher. If you join now, you have lifetime access, including to all updates, so you can complete when the time is right, at the lowest possible rate.
I'm a sales professional in a company, NOT a consultant. Is this for me?
If your company allows you the freedom to innovate in your sales process, then yes! Knowing how to Sketch to $ell (TM) will only help you make deeper connections with prospects, close bigger, faster sales, and stand out in your career.
You may not want to share your secret sauce with your colleagues, but if you do, Lisa can come and train individuals or team in your company, or run a course like this one just for you and your team. Contact her at lisa@lisarothstein.com
Join the pilot today
Only $1000
60% OFF
Will be $2500+ for individuals, and minimum $12,500-$25,000 for corporate teams post-beta